1099 Contractor - PPC & Paid Social Specialist Job at FatCat Strategies, Raleigh, NC

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  • FatCat Strategies
  • Raleigh, NC

Job Description

We are looking for a data-driven PPC & Paid Social Specialist to manage and optimize paid advertising campaigns across Google, Facebook, Instagram, and other platforms. This role is crucial for driving high-quality leads for our home improvement and remodeling clients. If you have a proven track record of scaling campaigns profitably and a deep understanding of digital advertising, we’d love to hear from you!

Responsibilities

  • Plan, launch, and optimize paid search and social campaigns to maximize ROI.
  • Manage budgets efficiently to achieve lead-generation goals.
  • Conduct A/B testing on ad creatives, copy, and landing pages.
  • Perform keyword research, audience targeting, and bid strategy adjustments.
  • Track and analyze campaign performance, reporting insights and recommendations.
  • Stay up-to-date with industry trends and platform updates.

Requirements

  • 2+ years of experience managing PPC & paid social campaigns (Google Ads, Meta Ads).
  • Strong analytical skills with experience in Google Analytics and conversion tracking.
  • Familiarity with A/B testing, retargeting, and audience segmentation.
  • Experience in the home improvement or local lead-gen space is a plus.
  • Excellent communication and reporting skills.

Nice to Have

  • Experience with Nextdoor, YouTube, and LinkedIn ads.
  • Google Ads and Meta Blueprint certifications.
  • Landing page optimization experience

Job Tags

Contract work, For contractors, Local area

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